Why use Pay per Click (PPC) Marketing Along with search engine Optimization(SEO)

People are so busy in their lives that they don’t have time to go through all the search results. They like to click on the top result of their search query and holding that key position is significant for any brand toe it small or big. While SEO is a long and time-consuming process, a Read more about Why use Pay per Click (PPC) Marketing Along with search engine Optimization(SEO)[…]

Use of digital marketing in today’s world.

Top Industries using Digital Marketing At present, an average person spends most of its time on the internet for various purposes like checking facebook, twitter or any other social media page, watching youtube videos, getting news or any other useful information etc. So, for companies to sell their product or service, a sound marketing strategy Read more about Use of digital marketing in today’s world.[…]

Paid placement advertisement

What is Paid Placement Advertising? Paid placement PPC (pay-per-click) or CPC(cost-per-click ) is a program in which advertisers’ listings are guaranteed to appear on a Results Page when particular Keywords are searched. The ranking of paid placement listings is determined by competitive bidding. PPC or CPC model used to direct traffic to websites, in which Read more about Paid placement advertisement[…]

JIT(Just-in-time) Marketing

What is JIT(just-in-time marketing) The rapid speed and the degree to which all things in today’s marketplace change have made traditional marketing models obsolete and expendable. The traditional five Ps of marketing–positioning, packaging, promotion, persuasion, and performance–no longer hold. If a marketer packages a product, sets a price point and creates a promotion today, the Read more about JIT(Just-in-time) Marketing[…]

Search Engine Marketing

Search Engine Marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings Read more about Search Engine Marketing[…]

Campaign Marketing

Campaign Marketing A specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and methods. … Planning a campaign marketing starts with understanding your position in the marketplace and ends with details such as the wording of an advertisement. campaign marketing is often what Read more about Campaign Marketing[…]

What is Search Engine Optimization-SEO

Search Engine Optimization- SEO Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the Read more about What is Search Engine Optimization-SEO[…]

What is DM(Digital Marketing)

Digital Marketing-> Digital marketing is a term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology Read more about What is DM(Digital Marketing)[…]